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Hermes : handbags, scarves... and helicopters !

Seminar / Training - Hermes : handbags, scarves... and helicopters !
Seminar / Training

By : Ecole de Paris du Management

Date : 2009

Location : France / Paris

PDF 20p
Description :

What do a leather handbag, a silk scarf and a helicopter have in common ? The surprising answer is Hermès. However, how did Hermès come to sign an agreement with Eurocopter ?

Keywords :

création management, fashion and design, innovation, Eurocopter, Hermès, Innovation fashion and luxury industry

Keywords inside documents :

hermès ,paris ,design ,eurocopter ,helicopter ,hélicoptère ,project ,management ,projet ,était ,école ,gabriele ,maison ,objet ,object ,products ,produits ,aircraft ,company ,innovation

What do a leather handbag, a silk scarf and a helicopter have in common ? The surprising answer is Hermès. However, how did Hermès come to sign an agreement with Eurocopter ?

One only has to delve into the history of Hermès to discover why this project is not as incongruous as it might seem. Hermès has always been interested in transport, having manufactured saddles, harnesses and travelling trunks, and designed the interiors of cars in the 1930s. So why not a helicopter ?

Nevertheless, the business relationship between an important industrial group and a family-run business is not that straightforward, especially because the project management was entrusted to a designer, not the kind of person with whom an aeronautical engineer normally deals. However, common ground was found between these seemingly disparate functions in an attempt to find an extremely functional object. Also, looking at the industrial process through a new pair of eyes - those of a designer - helped the project to move forward.

About the speakers

Corinne POUX-BERNARD
She has been with the Hermès group for seventeen years. She worked for various departments in the firm, having been director of the Art of Living department and then director of Handbags and Baggage. Because of her fine eye for detail, interest in products, and the development of the company, she has been in charge of creation and management in the innovation department for the past three years.

Gabriele PEZZINI
He describes himself as a designer and thinker. His training as an artist often brought his work within the confines of research and industrial production. He started off his career as a consultant, and subsequently developed new products and strategies with an eye for new materials and applied technologies.
He devoted a number of years to design as well as the implementation of research exhibitions. This enabled him to research his analyses and theories about the perception and 'contamination' of objects in everyday life more extensively. He was visiting professor at the Politecnico di Milano, the École des Beaux-Arts in Saint-Étienne, and at the Rhode Island School of Design in
Providence. He was recently appointed director of design at Hermès International.

Two speakers followed by Q&A session

The report includes a summary of the presentations plus a report of Q&A session

Compte-rendu du séminaire sur «Et maintenant Hermès fait des hélicoptères !»

Company Description : Le rapport inclut un résumé des présentations ainsi que de la session de Questions/Réponses (French version) (10 pages)

Product Type : Conference Summary

Author : Corinne POUX-BERNARD et Gabriele PEZZINI

PDF 10p

Languages : French

Report on «Hermès : handbags, scarves... and helicopters !»

Company Description : The report includes a summary of the presentation plus a report of Q&A session ( English version) (10 pages)

Product Type : Conference Summary

Author : Corinne POUX-BERNARD and Gabriele PEZZINI

PDF 10p

Languages : English

Organizer : Ecole de Paris du Management

The École de Paris du management was created in 1993. Under its auspices, researchers and professionals talk about subjects which open the way for discussion ensuring a high quality of oral and written work. Although short-term concerns are the basis for these exchanges, the approach adopted reflects long-term issues. These include helping change the views which researchers, participants and public opinion have of the way in which private and public affairs are conducted