Luxury, Fashion & Clothing - Documentation & Proceedings
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Creating a perfume is difficult to describe because words cannot adequately evoke a scent. Yet language is at the heart of this creative process. At Hermès, Jean-Claude Ellena has developed his own style which is natural and simple, and therefore in contrast to the diktats of the perfume market.
What do a leather handbag, a silk scarf and a helicopter have in common ? The surprising answer is Hermès. However, how did Hermès come to sign an agreement with Eurocopter ?
Les Éditions de parfums, a new business concept which goes against the trends of the times, aims to give back creative freedom to the most famous 'noses'. Frédéric Malle devised a creative model similar to that of a literary editor, which has started to change people's ideas in the perfume world.